Key Accounts: Penetration, retention y growth 8 hours
This course will cover all the major aspects of key accounts.
Completely client focused, this workshop shows how to scale the pyramid of perception within the client’s organization at every level, providing all the key players a “Win” in their decision-making process.
Your sales team will develop a Strategic Analysis of key accounts, establish clear objectives, forecasts and a systematic action plan to achieve individual and team goals.
Outline:
- “Focus” is key
- How to improve your positioning in the client’s perception
- Identifying the strategic influences
- Where and how to gather information to gain a client’s understanding
- How to gain long-term commitments
- It’s OK to keep your eggs in one basket but watch the basket
- Developing a winning strategy
- How to optimize your activities
- How to ward off the Barbarians at the gate
- The key account sheet
Alfa Omega Potencial Humano.
Av. Paseo de la reforma No. 42 piso 1
Col. Centro, Del. Cuauhtemoc
Tel. +(5255) 36-87-44-17
info@alfaomegaph.com