Workshops 2007-2008

Marketing for Sales Professionals

8 hours

Sales and marketing goals should always be aligned with measurable objectives.
This interesting workshop will provide your sales team with the necessary tools to position your company’s products and services in the most advantageous position.
Upon completing this course, your team can apply the concepts in order to focus their activities to achieving sales results.


Outline:
  • The role of Marketing within a company
  • The 5 “P’s” of Marketing
  • Marketing myths
  • Marketing research – segmentation
  • The 80-20 rule
  • Difference between sales and marketing
  • Product sales cycle
  • The 3 “C’s” that impact pricing
  • The 4 “more” of Marketing
  • Marketing strategies













Alfa Omega Potencial Humano.
Av. Paseo de la reforma No. 42 piso 1
Col. Centro, Del. Cuauhtemoc
Tel. +(5255) 36-87-44-17
info@alfaomegaph.com